Ed Eaton has been a lifelong entrepreneur in the Consumer Finance lending business. He has extensive experience in sales and marketing. Ed was the founder and CEO of 123 Loan, a privately held mortgage banking organization. The company funded in excess of 100MM a month in home equity mortgages. Ed was born and raised in the suburbs of Washington DC. He has been a resident of Southern California for over 35 years. Ed is married and has 4 children. In his free time, he enjoys fishing and spending time with his family.